Discover the Magic of Tenderstem® Broccoli with SA's Top Chefs
For food lovers and those seeking inspiration in the kitchen, Tenderstem® broccoli—sweet, crunchy, and vibrant vegetable—takes centre stage in a new campaign, Tender Conversations. Designed to spark inspiration and celebrate the artistry of cooking, this initiative brings chefs and their creations closer than ever, spotlighting the undeniable charm of this rising star in modern cuisine.
Between now and January, the Tenderstem® Chefs Campaign will host a series of lively and informal discussions, inviting food enthusiasts to engage with some of the most talented chefs in South Africa. Through live recipe demonstrations and insightful conversations, these culinary experts will share how they incorporate this vibrant vegetable into their menus, elevating everyday meals into extraordinary culinary experiences. The best part? You can taste these creations at the chefs’ restaurants or try to recreate them at home using Tenderstem® broccoli.
The chefs participating in the campaign include Toerie van der Merwe from Njam Eatery, Itu Khasoane from Math Restaurant, Ofentse Morake from The Maslow Hotel, Sun International, and the dynamic duo Zainab and Faatimah Paruk, also known as the Chilli Chocolate Chefs. Each chef brings their unique flair to the table, demonstrating how Tenderstem® broccoli can be transformed into a variety of exciting and mouth-watering dishes.
What makes Tenderstem® broccoli stand out? Unlike traditional broccoli, Tenderstem® is known for its sweet taste, crunchy texture, and vibrant green appearance. Whether steamed, roasted, grilled, or stir-fried, Tenderstem® broccoli pairs well with nearly any dish, making it a go-to choice for both professional chefs and home cooks alike. The best part is that you can eat the entire stem, which ensures zero waste while maximising the vegetable’s delicious flavour and nutrients.
This campaign, supported by the Proudly South African marketing agency That Food Guy Group, is a celebration of local talent and culinary innovation. Through this collaboration, Tenderstem® broccoli not only shines as an ingredient but also highlights the diverse and dynamic talent of South African chefs, further promoting the richness of local food culture.
About Tenderstem®
Tenderstem® is a cut above traditional broccoli. With its vibrant appearance and tender texture, this vegetable offers a unique, sweet flavour with a slightly nutty taste. It’s also highly nutritious, packed with vitamins A and C, folate, and fibre – nutrients that contribute to the normal function of the immune system, healthy skin, and blood pressure regulation. Whether you're adding it to a salad, grilling it for a barbecue, or including it in a stir-fry, Tenderstem® broccoli is as delicious as it is healthy.
It is also available all year-round and hand-picked for the finest quality, quick and easy to cook, making it the ideal choice for diverse cuisines from around the world. You can steam, griddle, roast, stir-fry, or even barbecue and enjoy it in every form.
You can find Tenderstem® broccoli in Woolworths stores nationwide, ready to inspire your next culinary adventure. For more information about the Tenderstem® Chefs Campaign and delicious recipe ideas, visit www.tenderstem.co.za
Join the Tender Conversations and discover why this vegetable is quickly becoming the go-to ingredient in kitchens across South Africa. The first episode, featuring chef Ofentse Morake, premiered on October 23, with new episodes rolling out in the coming weeks. Watch, learn, and be inspired by the culinary creativity of South Africa’s finest chefs as they demonstrate how to turn Tenderstem® broccoli into an unforgettable dish.
