Future-Proof Your Marketing: Trends That Will Shape 2025

Feb 26

Technology is constantly advancing to serve growing consumer needs. Businesses have an opportunity to stay ahead by using different technology advances to their advantage. In 2024 AI usage helped increase content yield, which resulted in a significant emphasis on content quality. 79% of businesses saw an improvement in content quality when utilising AI tools. The most popular content formats to be used in 2024 were short-form articles (47%), videos (45%), and in-person events (48%). Hyper-personalisation was the fastest growing ecommerce marketing trend and is expected to yield bigger results in 2025. These advances will help shape the future of shopping and businesses will need to alter their marketing strategies to continue to be effective.

To keep your business ahead of the curve, we’ve identified 5 key marketing trends set to drive growth and success in 2025

1. Brands doing in-house marketing through social media

Who better to engage audiences on a product’s offering than those who work with the products day to day? Unlike content creators who use a product for a limited time before moving on to the next one, those who work with the product are able to give better results of how effective it works over a longer period of time. More than that, it will also reduce how much money companies spend on advertising. This approach creates authentic connections with the audience, creating meaningful interactions with the brand. Standard Beauty and Lelive are a prime example of this strategy in action, showcasing new products through detailed images that highlight their specific skin benefits and target areas.

2. Brand-to-brand collaboration

What happens when two brands merge together? They create a powerful, expanded customer base! By collaborating, complementary brands can launch a collection that increases both reach and boost sales. A standout example of this is the Rich Mnisi x H&M partnership.This collaboration successfully merged high-end fashion with a global retailer, drawing attention to both brands.. Rich Mnisi’s designs were highlighted as unique and luxurious on a global scale, while H&M reinforced its reputation for versatility. Together, they made high-end fashion accessible at a more affordable price, widening their customer base and increasing accessibility.

3. Using AI to personalise each user’s experience

Personalising the user experience is key to creating unique, meaningful interactions that make customers feel heard and valued. This can be achieved through personalised email campaigns that showcase products tailored to each individual’s preferences, bringing them closer to a purchase by offering items they’re most likely to buy. AI can further enhance this by utilising conversational tools to assist customers in real-time, streamlining FAQ and offer tailored solutions. By analysing chat history, AI can recommend products that align with past behaviors, increasing conversion rates. Retailers can also maximise sales by offering exclusive discounts based on shopping history, providing incentives that resonate with each customer's interests.

4. Social Media Commerce

Where else can companies gather to advertise products to over 5 billion users? Using Instagram, TikTok, Facebook and Pinterest businesses can gauge a user’s interests based on their past likes and preferences by advertising to each user’s unique interests. without leaving the app. Including this strategy will not only propel businesses to grow sales, but it will also accelerate their reach as they interact with different people on different social media platforms.

5. Predictive Analytics

Want to stay ahead of other competitors, reduce costs, increase profits and make smarter decisions? Say hello to predictive analytics. Predictive analytics helps companies know who their customers are, where their customers come from, what trends influence sales and what products are popular among their customers. Predictive analytics enables companies to identify areas for improvement and which forecast customer churn, allowing businesses to proactively address concerns and retain their clientele. By tracking consumer shopping habits and understanding their needs, companies can leverage social media and AI to effectively target and promote popular products, driving engagement and sales.

Leveraging these concepts in your marketing strategy will grow your company revenue while also giving you a competitive edge.