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Kim Jayde’s Spring/Summer Fashion Must-Haves: You Already Know Sneakers are on the List!


Kim Jayde, South African fashion darling and style icon, is here to help us all prepare for the warmer months with her must-have Spring/Summer wardrobe essentials. Whether she’s strutting the red carpet or styling her go-to casual pieces, Kim’s personal style reflects her fun and creative approach to dressing


When it comes to fashion, Kim Jayde is all about combining timeless pieces with a playful twist, Kim’s approach to fashion is constantly evolving, she’s not one to be boxed into a single style, and her wardrobe reflects her playful spirit. "I don’t have one signature style or look," she says. "I plan on continuing to experiment and play." Whether trying new silhouettes or taking on bold trends, Kim is all about wearing what makes her feel confident and free, rather than following the hype. Let’s dive into her top 5 fashion must-haves for the season, along with her favourite accessories, and sneaker picks.


Favourite Designers at The Moment


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Kim Jayde passionately champions local designers who are reshaping the fashion scene with their focus on sustainability and innovation. She frequently partners with HAKU, a brand that is known for it's eco-conscious practices and upcycling. “We collaborate on almost all of my looks. HAKU not only upcycles but genuinely cares for the environment, and I love that,” she shares. For Kim, wearing HAKU goes beyond mere style; it’s a powerful statement in support of responsible fashion. Another favourite in her wardrobe is Nao Serati, renowned for crafting glamorous red carpet ensembles that beautifully blend intricate details with luxurious flair.


Kim is a big fan of Bam Collective and Thebe Magugu as standout designers who are making waves internationally. Their work is not only visually stunning but also represents the rich cultural heritage of South Africa. "Seeing them showcasing in Milan and Paris makes my heart smile!". By wearing their pieces, Kim not only supports their artistry but also champions the South African fashion scene on a broader scale.



Kim Jayde's Fashion Edits:


1. A Great Pair of Blue Jeans


Blue jeans are the cornerstone of any wardrobe, and for Kim, they’re a timeless must-have. Their versatility allows for endless styling options, making them perfect for casual days or dressed-up nights out. From pairing them with a great tank top to mixing in sporty pieces like football jerseys, blue jeans are the ultimate fashion canvas. "You can dress them up or down," Kim says, and that’s what makes them an essential Spring/Summer staple.


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2. Classic White Sneakers


Comfort and style meet in Kim’s love for classic white sneakers. These kicks are a must for any wardrobe, especially when embracing the sporty trend she’s loving this season. "I’m obsessed with wearing sporty pieces like football jerseys with jeans or a mini-skirt, and ice-hockey jerseys as dresses," she shares. The right pair of sneakers pulls the look together effortlessly, adding a casual yet chic vibe to every outfit.


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3. A Great Tank Top


Kim’s go-to tank tops are perfect for layering, providing the ultimate mix of comfort and style. Whether worn under a sporty jersey or paired with her favourite jeans, tank tops offer endless outfit possibilities, keeping things cool and easy as the temperatures rise.


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4. A Flowy Summer Dress


No Spring/Summer wardrobe is complete without a flowy dress that captures the carefree spirit of the season. For Kim, a great summer dress is an essential piece for everything from beach days to casual brunches. Its breezy, effortless vibe makes it perfect for those warm, sunny days when you want to stay cool but still look chic.


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5. A Sexy Little Black Dress


Kim swears by the little black dress as a wardrobe must-have. It’s one of those timeless pieces that can easily transition from day to night, depending on how you style it. For her, it’s all about how you accessorise. Whether paired with bold jewelry or one of her favorite bags by local brand HAKU, the LBD is a fashion staple that never goes out of style.


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6. Essential Accessories: Rings and Fun Handbags


Kim is all about accessories that add a personal touch to any look. "I’m a rings and fun handbag girlie!" she says. While designer bags are great, Kim’s heart is with HAKU, a local brand known for its eco-friendly and stylish pieces. Whether it's playful rings or a statement bag, these accessories elevate her outfits, proving that even the smallest details can make a big impact


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Her Favourite Sneakers



Among the sneakers she already owns, Kim’s current favourites are the Erika’s Poem - UnheardOf Collaboration with Adidas. Gifted to her by the founder of UnheardOf, Phil Lipschtuz, during her US trip in September. She wore them to SA Fashion Week and can’t get enough of their comfort and unique design, calling them "fabulous and really comfy too." Sneakers play a major role in Kim’s wardrobe, and she’s always on the lookout for the next great pair. At the top of her wishlist this season? The Nocta x Nike Air Max Plus in a blue and black colourway. "They are SO SO FIRE!" Kim raves, hoping to snag them when they drop.


Spring/Summer Trend She’s Loving: Sporty Vibes


Kim is fully embracing sporty vibes this season, and it’s all about the perfect mix of masculine and feminine. From football jerseys worn with jeans or mini-skirts to rocking an ice-hockey jersey as a dress, she’s turning traditional sportswear into street-style magic. Throw in a pair of sneakers, and you've got an effortlessly cool look. "It’s such a fun mix of masculine and feminine," she says, adding that the right sporty pieces can totally transform an outfit.


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Kim Jayde’s Spring/Summer must-haves offer the perfect balance of timeless pieces and playful trends. Whether she’s rocking sporty vibes or shining a light on local designers, her evolving style is all about having fun and staying true to herself. Ready to update your wardrobe? Take inspiration from Kim, mix in some local talent, and don’t be afraid to experiment this season!

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