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Writer's pictureBY NOLWAZI VEZI

Lessons from Successful Entrepreneurs to Inspire Your Entrepreneurial Journey in 2025


Starting your own business can feel like a daunting task, but the journey to success is paved with opportunities to grow, learn, and make an impact. Many entrepreneurs have faced challenges, but it’s their resilience, vision, and ability to innovate that have helped them build businesses that not only thrive but also inspire others. If you’ve ever thought about taking the leap into entrepreneurship, now is the time to start.


Turn your business dream into a thriving reality with 6 insights drawn from the inspiring journeys of successful entrepreneurs who have turned ambition into achievement.


1. Start with a Clear Vision | Luke Jedeikin & Claude Hanan



Having a clear vision is the foundation of any successful business. It acts as a roadmap, guiding your decisions and helping you stay focused, especially when the journey gets tough. Without a clear vision, it’s easy to lose direction or get caught up in the day-to-day hustle of running a business. A strong vision not only defines what you want to achieve but also helps you articulate your purpose and values, which resonate with customers, investors, and your team.


Successful entrepreneurs know that the key to building a business is having a clear vision for what you want to achieve. When Luke Jedeikin, Claude Hanan, and Daniel Solomon founded Superbalist, e-commerce in South Africa was still emerging, and many businesses were hesitant to venture online. However, they saw the potential of a digital future and crafted a vision that not only focused on fashion but also revolutionized the way South Africans shop online. Their success came from recognizing a gap in the market and relentlessly pursuing a solution that meets customer needs.


If you’re considering starting a business, your first step should be defining your vision. What problem are you solving? What impact do you want to make? Having a clear and defined purpose from the start helps guide every decision you make, even when challenges arise.


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2. Identify and Leverage Your Strengths | Sibu Mabena



Identifying and leveraging your strengths is crucial to building a successful business. When you understand what you’re naturally good at, you can focus your efforts on areas where you can add the most value. This not only boosts your confidence but also gives you a competitive edge. Playing to your strengths allows you to differentiate yourself in the marketplace, making it easier to build a brand that resonates with customers and sets you apart from competitors.


Sibu Mabena is a perfect example of how leveraging your unique skills can lead to success. She recognized her combination of creativity and business acumen and used it to carve out a niche in branding and event production. By merging her passion for the arts with her ability to market and create memorable experiences, Sibu established herself as a leader in her field through her company, Duma Collective. Duma Collective is a creative agency focused on offering strategic communication and experiential marketing solutions. They help brands connect with their audiences through innovative and authentic experiences, creating lasting impressions and meaningful engagement.


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Sibu’s journey shows us that success doesn’t always come from following a conventional path; instead, it’s about understanding your strengths and using them strategically to build something meaningful.


When you reflect on your own strengths, consider what sets you apart from others. Whether it’s creativity, technical know-how, leadership, or a strong network, identifying and leveraging these strengths can help you stand out in a crowded market. When you focus on what you do best, you not only build confidence in yourself but also position your business for growth, attracting the right customers who value what you offer. This foundation will serve you well as you begin to expand and diversify your offerings, creating a more resilient business for the future.


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3. Diversify and Build Multiple Streams of Income | DJ Zinhle



Diversifying and building multiple streams of income is a smart strategy for any entrepreneur, especially in today’s unpredictable economy. Relying on just one source of revenue can be risky, as market fluctuations, unforeseen events, or shifts in customer preferences can quickly affect your business. Having multiple income streams offers a safety net, ensuring that if one area faces a downturn, others can help keep your business afloat. In fact, it can make your business more resilient and capable of adapting to changing circumstances. Whether you're offering a range of products or services, or investing in different types of opportunities, diversification allows you to reduce risks and seize new opportunities.


DJ Zinhle is an excellent example of how diversifying your income streams can build a lasting business. Starting as a successful DJ, she expanded into the fashion, jewellery, and beauty industries, turning her passion into a well-rounded empire. DJ Zinhle is an example that entrepreneurship isn’t just about building a single business—it’s about creating opportunities that align with your values and interests.


Consider how you can diversify your income sources. You don’t need to rely on a single product or service. By finding multiple revenue streams, you can create a more resilient business that can weather the ups and downs of the market. Whether it’s creating digital products, offering services, or investing in passive income opportunities, there are no limits to how you can grow your business.


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4. Embrace Innovation and Stay Ahead of the Curve | Adrian Gore



Innovation is essential for any entrepreneur aiming to stand out and succeed in today’s fast-paced, ever-changing business landscape. Embracing innovation and staying ahead of the curve allows you to differentiate your business from competitors, address evolving customer needs, and respond to market changes more effectively. Innovation isn’t just about introducing new technology; it’s about creating solutions that solve problems in unique ways and keeping your business relevant as trends shift. For upcoming entrepreneurs, the ability to think creatively and push boundaries can help you tap into untapped markets, build a loyal customer base, and drive long-term growth.


Adrian Gore, the founder of Discovery, is a prime example of how innovation can transform an industry. When he started Discovery, he wasn’t just thinking about selling insurance; he was focused on reshaping the entire approach to health and wellness. His introduction of the Vitality program revolutionized the insurance model by rewarding customers for adopting healthier lifestyles. Adrian didn’t just create a business—he created a movement that aligned with the changing values of his customers.


Think about how you can innovate within your chosen industry as you consider launching your own business. Can you offer something new or improve on existing products or services? Innovation isn’t just about technology—it’s about solving problems in ways that others haven’t thought of yet. Adrian’s success shows that by staying ahead of the curve and meeting customers where they are, you can build a business that resonates with a wide audience.


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5. Build Resilience and Persevere Through Challenges | Lebo Gunguluza



Building resilience and perseverance through challenges is an essential trait for any entrepreneur. The road to success is often filled with obstacles, and the ability to remain focused, adapt to setbacks, and push forward in tough times is what separates successful entrepreneurs from those who give up. Resilience helps you bounce back from failure, learn from your mistakes, and continue moving towards your goals, even when it seems impossible. It’s about staying the course, knowing that obstacles are a part of the journey, and maintaining your commitment to your vision.


Lebo Gunguluza is a perfect example of how resilience and perseverance can lead to monumental success. When Gunguluza arrived in Durban in 1990, he only had R60 to his name,he faced early challenges that many entrepreneurs would have found discouraging. He worked tirelessly, doing odd jobs and relying on his resourcefulness to make ends meet. Despite the lack of capital and the difficulties of entering a competitive market, he refused to give up. He started his business in the media and advertising industry and built it from the ground up.


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Throughout his journey, Gunguluza encountered financial hardships, failed investments, and the challenge of securing clients, but he kept going. His resilience allowed him to learn from these failures and find ways to pivot, always looking for opportunities to grow. Today, Gunguluza is a successful media mogul and investor, having turned his investments into a multi-million-rand business.


Setbacks and challenges are inevitable in entrepreneurship, but the key is to stay persistent. It’s easy to be discouraged when things don’t go according to plan, but those who persevere and adapt are the ones who ultimately succeed. Remember that failure is not the end of the road, it’s a stepping stone that brings new lessons and opportunities for growth.


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6. Take Action, Even When You Don’t Have All the Answers | Jonathan Liebmann


Taking action, even when you don’t have all the answers, is one of the most important steps in starting a business. It’s easy to fall into the trap of waiting for everything to align perfectly before you make a move, but that approach can keep you stuck in an endless cycle of planning and never actually starting. The truth is, entrepreneurship is about learning through experience. You don’t need to have all the answers from the start, what you need is the courage to take that first step and adapt along the way. This mindset allows you to move forward, learn from mistakes, and grow your business as you go.


Jonathan Liebmann, a successful real estate entrepreneur, is a prime example of how taking action can lead to incredible results. When Jonathan started his journey in the real estate industry, he didn’t wait for all the answers or a perfect plan. Instead, he took the leap and began developing properties that redefined urban spaces in South Africa. His vision was to transform neglected areas into vibrant hubs for living and business, and he didn't wait for the ideal moment to start. By jumping in, he learned from every challenge, adjusting his strategy as needed, and ultimately built a thriving real estate empire.


Morale of the story? start where you are with what you have, and grow from there. It’s easy to feel unprepared, but taking that first step—no matter how small will push you forward. You’ll learn along the way, refine your ideas, and adapt as you go. Waiting for the perfect moment can hold you back, but action is what creates momentum. Don’t wait for everything to be perfect; just start, and let your journey unfold from there.


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Create a Legacy That Lasts


The impact of these entrepreneurs goes beyond financial success; they have created legacies that will continue to inspire generations to come. By building businesses that serve as pillars of their communities, they have shown that entrepreneurship is not just about creating wealth—it’s about leaving a lasting impact. Whether it’s through job creation, community development, or innovation, these entrepreneurs have demonstrated that the true value of a business lies in the positive change it brings to the world.


As you work toward building your own business, think about the legacy you want to leave. What mark do you want to make on your industry, your community, and the world? Building a business with a sense of purpose and impact will ensure that your success is not just measured in profit, but in the difference you make in the lives of others.

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