Maison Alaïa’s Winter/Spring 2025 Collection: A Masterful Fusion of Form and Elegance
- BY TASMIYAH OUMAR
- Sep 10, 2024
- 2 min read
In the realm of sartorial silhouettes, Maison Alaïa is the embodiment of architectural elegance. The Maison Alaïa Winter/Spring 2025 Collection was revealed at an opulent show at the Solomon R. Guggenheim Museum in New York. Certainly a memorable event as this was the first time a fashion show took place around The Guggenheim’s distinctive spiral structure. The collection harmonises beautifully with the architecture of the museum owing to the incorporation of interesting spiral silhouettes that shape seamlessly around the female form.
Both the exterior and interior rotunda also cleverly reference the dress from Maison Alaïa’s Fall 2024 collection which was worn by Zendaya during the tour for Dune: Part 2.
The dress wraps around the torso in a futuristic yet artistic fashion, spiralling down into a wistful silhouette. Alaïa brought back this whorl-like silhouette fusing it with other shapes that almost mould with the female form.
Mulier also referenced the puffer coat designed by Charles James’ in 1937, making the structure more outstanding and prominent, but keeping the clean and elegant motifs that Alaïa is famous for.
The incorporation of both sculpted pieces as well as more flowy designs beautifully embody the structured nature of winter and the more delicate and airy essence of spring.
The colourway also showcases the seasonal harmony — whites and neutrals for winter with the infusion of colours associated with spring florals.
The Winter/Spring 2025 collection is in part a celebration of Azzedine Alaïa’s connection with New York where he opened his first store in the 1980s. New York also influenced the brand and in 2000, Azzedine Alaïa’s work was in dialogue with notable pop artist, Andy Warhol. This collection thus presented the opportunity to showcase Maison Alaïa as works of art in a museum.
Like Azzedine Alaïa, Pieter Mulier, also feels like New York played a role in his life. For Mulier, the collection holds true to the Maison Alaïa brand by celebrating “an American ideology of dress, and through that, of a spirit that can unite New York and Paris—the body in motion, liberated”. After Azzedine’s passing in 2017, Pieter was named creative director of Maison Alaïa in 2021. Since then, he has shown that he is a great fit for Alaïa through his sculptural and innovative silhouettes.
Mulier’s ingenuity pushes the conventional construction of fashion by omitting the use of zippers and buttons in Maison Alaïa’s Winter/Spring 2025 Collection. The entire collection is simplicity, re-innovated.
