Ranra Fall 2025 Menswear: A Tactile Exploration of Craft and Value

As the fashion world reassesses notions of value, Ranra’s Fall 2025 Menswear collection arrives as a profound meditation on craftsmanship and materiality. Co-founders and essentialists Arnar Már Jónsson and Luke Stevens have long championed the idea that what we wear should be as meaningful as how it is made. This season, that ethos takes the form of wool—comprising 40% of the collection—under the name Fé, the Icelandic word that signifies both sheep and currency. The dual meaning underscores the historical and cultural importance of wool in Nordic life, framing it as both a survival tool and a luxury material.

Wool is more than a fiber in Ranra’s latest collection—it is a narrative thread connecting past and present. The label’s deep reverence for materiality shines through in their first-ever foray into shearling, which takes center stage in a reversible high-collared jacket, seamlessly blending form and function.

Beyond the shearling, the collection embodies Ranra’s signature fusion of tailoring, workwear, and performance design, dissolving the lines between indoor and outdoor attire. Water-repellent pants sit alongside trousers made from fluid, felted wool, while a silk-wool ripstop parka demonstrates how practicality and elegance can coexist. Perhaps most striking is a featherlight silk puffer in a vibrant persimmon red—its outer, filling, and lining all composed of pure silk, a feat of technical and aesthetic refinement.

The Icelandic landscape is not only a conceptual anchor for Ranra’s design philosophy but also the source of its color story. Earthy browns, soft tans, and mossy greens mingle with an arresting yarrow-yellow and iridescent fabrics that shimmer like frost-kissed terrain. These natural dyes and finishes elevate each piece, enhancing the collection’s sensory depth and visual richness.

This season’s hero piece is an Icelandic sweater, handcrafted from locally sourced wool and knitted without seams—a masterful nod to traditional techniques. As Jónsson notes, Icelanders historically layer such sweaters over coats, a layering ethos that aligns perfectly with Ranra’s philosophy of durability and adaptability. The meticulous attention to detail and commitment to natural materials speak to the brand’s broader mission: to reimagine heritage textiles through a modern lens while maintaining an almost imperceptible environmental footprint.

In a time when the industry is questioning what holds true value, Ranra delivers a collection that feels not only wearable but purposeful. By embedding innovation within the legacy of traditional craftsmanship, Jónsson and Stevens reaffirm that fashion’s worth isn’t just in its appearance—it’s in the story woven through every fiber.