Uyanda Sibiya: A Legacy of Leadership, Advocacy, and Influence

From pageantry to business, media, and advocacy, Uyanda Sibiya has carved out a legacy that transcends industries. Her journey, marked by resilience and purpose-driven leadership, is a testament to the power of adaptability and vision. As a leader, she has not only broken barriers but has also created pathways for others to follow. In this conversation, she reflects on the qualities that have shaped her success, the challenges she has faced, and her unwavering commitment to inclusivity and social impact.

For Uyanda, leadership is not defined by a title but by the ability to inspire and create meaningful change. She believes true leadership requires resilience, emotional intelligence, and adaptability; qualities that have been at the core of her journey. Over the years, her approach has evolved from bold, risk-driven decisions to a focus on legacy-building and empowering others. "When I was younger, leadership was about pushing boundaries and breaking new ground. Now, it’s about impact, creating opportunities and ensuring that those who come after us have an easier, more empowered path," she explains.

Advertisement

Uyanda’s career has spanned multiple industries, from winning Miss Mpumalanga in 1997 to becoming a force in business and media. One of her most defining moments was founding the Uyanda Sibiya Youth Employment Project, which has supported young women in accessing tertiary education for nearly three decades. Seeing these women rise to leadership positions in government, law, and academia has been one of her greatest sources of pride.

Leadership is not about personal achievement—it’s about paving the way for others

Her career took another significant turn when she stepped into advocacy for the Deaf community. "It became clear to me that my influence was not just a platform but a responsibility, and to drive systemic change and create opportunities for those who have been historically underserved."

Navigating the media and business world in the early 2000s came with its share of challenges, particularly as a woman in leadership. Uyanda had to overcome not only industry barriers but also the challenges of building a personal brand in an era dominated by tabloid culture. "I encountered significant resistance, much of it rooted in gender bias. But I stayed true to my values, committed to continuous learning, and built a strong support system," she shares.

Through it all, she remained steadfast in her vision, using every challenge as an opportunity to redefine the narrative. "True progress takes time, but steadfast commitment ensures lasting change."

As Global Advocate for South African National Deaf Association (SANDA), Uyanda has worked tirelessly to improve the lives of those in the Deaf community, advocating for accessibility, education, and inclusion. A significant milestone came with the recognition of South African Sign Language (SASL) as the 12th official language, marking a major success in the fight for Deaf rights. However, Uyanda’s work goes far beyond this single cause. For nearly seven years, she has walked alongside the Deaf community, championing their rights and advocating for full inclusion. For two decades, she has stood with the Heart Foundation, committed to raising health awareness and improving lives through support. And for 28 years, she has empowered young students, helping shape futures and unlock potential through the Uyanda Sibiya Youth Employment Project.

Embracing one’s style unapologetically challenges outdated norms about what leadership looks like. We can be both powerful and feminine

Advertisement

Every single day, Uyanda witnesses stories of resilience, transformation, and hope—reminders that humanity’s goodness prevails. These moments fuel her purpose, reaffirm her faith, and inspire her to continue creating meaningful, lasting impact. This is more than a journey; it is a calling.

Uyanda’s experience in media has also played a crucial role in shaping her influence. Her reality show, Uyanda It’s On, was more than just entertainment; it was a destination marketing project aimed at inspiring young people to think globally. Producing and licensing the show across multiple TV channels reinforced the power of storytelling. "Being on-screen taught me the importance of authenticity and the responsibility of owning my truth," she reflects.

Beyond advocacy and media, Uyanda has long been celebrated for her influence in fashion. She sees a natural crossover between business and fashion, with both industries demanding strategic thinking, adaptability, and strong networking skills. For her, style is not just about aesthetics, it is a form of empowerment. "Embracing one’s style unapologetically challenges outdated norms about what leadership looks like. We can be both powerful and feminine," she asserts.

For young women looking to establish themselves in business or media, Uyanda offers clear advice: own your narrative. "Be intentional about your brand, your values, and the impact you want to create. Network strategically, seek mentorship, and never be afraid to take up space. Most importantly, stay authentic because your uniqueness is your strength."

Advertisement

As Uyanda continues to expand her influence across business, advocacy, and media, her focus remains on creating sustainable impact. Whether through championing inclusivity, mentoring young women, or pushing for systemic change, her journey is one of purpose and transformation. "Leadership is not about personal achievement—it’s about paving the way for others," she says. And that is exactly what she continues to do.